Which AI content needs a label? Log it, decide, keep your reasoning.
A register of every AI image, video, audio clip and text you publish, with a suggested label under the EU AI Act. One offline file for agencies, content teams, publishers and freelancers.
What the rule says, since 2 August 2026
- Deep fakes: if you use AI to generate or manipulate image, audio or video content that is a deep fake, you must disclose that it was artificially generated or manipulated.
- Creative work: if the content is part of an evidently artistic, creative, satirical or fictional work, you only need to disclose that such content exists, in a way that does not spoil the work.
- Text: AI text published to inform the public on matters of public interest needs a disclosure, unless a person reviewed it or had editorial control and someone holds editorial responsibility.
- Not realistic: obviously fantastical or unrealistic content generally falls outside the definition of a deep fake.
- How: clear, distinguishable and in time. A label only at the end is not enough.
- Fines: up to EUR 15 million or 3% of worldwide annual turnover, whichever is higher.
Platforms have their own AI labels. Follow those as well.
What is inside
Log each asset
Title, channel, date, type, AI tool and how AI was used.
Decide in a minute
A few questions give a suggestion: label required, reduced label, the text rule, or likely outside. Your reasoning is saved.
Copy the label
Short and medium wording with a note on where to place it.
Check again
Mark doubtful assets and get a reminder list with due and overdue reviews.
Export the register
HTML or CSV for clients and records, JSON for backup and import.
Who it is for
- Small marketing agencies and social media teams
- Publishers and content teams
- Freelance creators working for businesses in the EU
Get the log
$59 one-time
- One HTML file, works offline in any browser
- No account, no upload, no subscription
You get the file and an invoice within one working day.
Questions
Does it tell me for sure whether I need a label?
No. It gives a suggestion based on your answers and saves your reasoning. Not legal advice.
Does it cover hobby creators?
It is made for professional use. Whether individual hobby creators count as deployers acting professionally is not settled.
Where is my data stored?
Only in your browser. Export the register to keep a record or share it with a client.
Sources
- Lewis Silkin: the new AI labelling rules for deployers in the advertising supply chain
- SRD Rechtsanwälte: deepfake labelling under the AI Act
- EUR-Lex: Regulation (EU) 2024/1689 (AI Act)
- William Fry
- Reed Smith: always read the label
- gdprlocal: EU AI Act Article 50
- didit: EU AI Act deepfake labelling 2026